Poor Ashley Madison has gone in for some rebranding lately. After its data hack last summer, the resignation of its CEO Noel Biderman, continued controversy over its
blackmail billing practices, AM is trying to soften its image.
Instead of douchey men swiping right while singing “I’m looking for someone other than my wife” now we’ve got this sad moppet buttering his toast to a lugubrious folk singer. Please someone pity fuck this man!
And lest you think all the women on AM are fembots, here’s a video with a real woman! Her life was just her bland husband and forlornly slicing cucumbers in an unlit kitchen until a handsome grey-haired stranger sent her “concert tickets.” Pan to the classy hotel and exchange of naughty winks. Hey, they aren’t adulterers — they’re concert goers.
But wait! There’s more! Branching out from the married-but-cheating fuckwit demographic, Ashley Madison is for polyamorists too!
According to Ad Age’s Creativity , the ads started being televised on July 18 and will be supported by a $10 million media buy.
I think we at Chump Nation should help Ashley Madison with its new branding campaign. The old tagline was “Life is short. Have an affair.” The new tagline is “Find your moment.”
AM, I have moments!
Maybe that moment when I found another woman’s thong in my bed?
Or that moment I got STD tested?
Or found the burner phone? Or had to explain to a 9-year-old why infidelity and divorce would be upending his world?
So many moments to choose from… So chumps, what’s yours? Help Ashley Madison out. Or go slice a cucumber or something.