Have you guys seen the latest Trivago guy ad? For those of you blessed enough to not get the Trivago ads, it’s this rumpled, stubbly dude pitching a travel site. He’s your average aging man-child. He telegraphs “My hair is gray and I’ve never ironed a shirt, but I’m hitchhiking through Nepal next Thursday!”
Anyway, the latest ad shows him in his boxer shorts, upset, saying, “Has your girlfriend ever kicked you out, just because she checked your browser history?” Then he harrumphs and looks for a hotel online that has wifi. (Using Trivago, get it?)
Clearly Trivago is going for the douche demographic.
Got thrown out for cheating and need a place to crash? Trivago! Need a cheap hotel to fuck your Schmoopie? Trivago! How about wifi to cruise for more fuckbuddies? Trivago!
Yeah, getting caught cheating is just hilarious for everyone involved.
Apparently Madison Avenue thinks so. Or figures cheaters have deep pockets and make up a significant revenue segment. The Trivago ad is right up there with the woman who comes home from her girl’s weekend in Las Vegas and shows her husband her sketchbook of the trip instead of photos. Las Vegas tagline: “What happens in Vegas, stays in Vegas.”
Instead of mulling on our narcissistic society and chumps being the butt of cheap marketing jokes, I’m going to instead imagine my own endings to these ads.
Trivago guy wanders around pantless forever and never finds a hotel. (His wallet was in his pants.) He presses his face against the window of other people’s glowing, warm houses. Happy intact families sitting together by the fire, enjoying wifi, while he shivers in his boxer briefs. Oh Trivago guy! What have you been reduced to? Sleeping alone in boxes by the railroad tracks, your sexy stubble grown-out into a scary, feral-man beard. You stink of rejection and dirty, unchanged underwear. Your girlfriend is happier now. She’s booked a two-week Greek island cruise with her new boyfriend Sven, using Travelocity.
Las Vegas girl? While you were away, your husband was preparing an album for you too! He drew a picture for you. A divorce summons!